Skip to content

Digital Marketing For The Gun & Firearms Industry

One of the best ways to ensure you have a beautiful and functional website is to work with an experienced web designer within the gun and firearm industry. 

Designing a Gun and Firearm Website

The design of your website sets the first impression that customers will have of your gun and firearm shop. That’s why it’s important to have a great website. One of the best ways to ensure you have a beautiful and functional website is to work with an experienced web designer within the gun and firearm industry. The ideal web designer understands the existing online limitations and has the insight and expertise to help you become an industry king.

Man with owner choosing handgun in gun shop

3 reasons why web design is important to your gun and firearm business

Your website is the face of your business – especially because 83% of U.S shoppers start with an online search. Below are other reasons why you should invest in quality web design for your gun and firearm business.

1. You need a website to rank highly in search engines

Ranking highly in search engines means more leads and more sales. However, for you to show up on search engines at all, you’ll need a website. Google and other search engines rank websites that post high-quality content and that offer a great user experience, which means if you don’t have a website, you won’t be able to prove either of those things.

Man choosing pistol at the showcase in gun store
Rifle choice, showcase in gun shop, nobody

2. SEO is important if you want to make sales

As a gun and firearms dealer, you need to invest in SEO if you want to attract customers online. This is because you have very limited paid advertisement options. Google and social media ads are limiting because they prohibit the sale of guns directly. This means that SEO is the best way to get in front of customers who are searching for gun dealers and specific firearms. Note that you need a website before you can even think about optimized SEO.

3. Your competitors have websites

By the end of the year 2020, there were approximately 53,000 gun and firearm dealers in the U.S., which means competition for the top positions on search engines is high. Therefore, if you don’t have a website, your competitors will most likely get the customers.

Having a website is important because you will be able to provide your customers with important information, pitch your upcoming sales, and also increase brand loyalty.

Male seller at showcase with rifles in gun store

How our web designing and digital marketing experts will ensure you have a successful website for your gun and firearm business


Having a well-organized website is crucial if you want your visitors to stay longer. Here are some of the things that we consider to create an organized web design for your business:

  • Organized navigation bar: We know that placing too many elements on your navigation bar can overwhelm your visitors.
  • Neat layout: We create a neat page layout that features some white space so that your site visitors don’t feel trapped on pages.
  • Use just enough photos: Our web design specialists know the importance of photos, especially to show visitors different products or to illustrate points clearly. However, too many photos can overwhelm site visitors.

Clean design

When it comes to website design for your gun and firearm business, you need a clean and appealing design. Our experts know that the right design should be attractive and easy to read. This will help your site visitors to focus on your content and brand instead of getting distracted by graphics and large amounts of texts.

Effective color scheme

People often think that more is good. However, when it comes to web design, adding a variety of colors or using overly-saturated color combinations on your website will lead visitors to bounce because it’s simply uncomfortable.

Keep in mind that most users will judge your website or product within the first few seconds and 90% of their assessment is based on color alone. This is why we bring experienced web designers who will select the right color scheme for your gun and firearm business.

Short loading time

Nothing can aggravate visitors more than websites that load slowly. This is why we will test your website ahead of time and pinpoint any loading issues and fix them before launching. As your gun business marketing agency, we will also periodically evaluate your website’s loading time. This is important to help retain customers and provide a positive user experience.


Statistics indicate that over 50% of web traffic uses mobile devices to conduct online searches. Therefore, to help you reach the growing population of mobile users, we will ensure that your website is available from any device.

Our project process

Strategy and conceptualization

The first and most important step is to plan out your gun and firearm business website. We’ll determine the right sitemap and wireframe for your business that can help with your conversion funnel and user experience. In this phase, we’ll establish the list of pages and their placement, along with the content, style, and features of your website.

QA and review

We have earned a reputation of being a leading gun and firearm marketing agency because of our strict quality standards. We have a QA team that ensures all of the website’s content is optimized for your industry.

Web development

Next, our backend and frontend developers will build your website using the best industry practices. Our marketing agency experts will also put their expertise to work by updating your website to ensure it ranks highly in Google SERPs and increase traffic. This will go a long way in improving your ROI.

Ready To Get Started?

Warren Research provides top-notch web design for gun and firearm businesses.​

Let's Talk

Warren Research provides top-notch web design for gun and firearm businesses.​
Get Started

Warren Research provides top-notch web design for gun and firearm businesses.

If you want to reap all the benefits of having a website for your gun and firearm business, now is the time. Warren Research Inc. is a premier gun business web design and digital marketing company that has created hundreds of award-winning websites.

If you’re ready to get started, give us a ring at 208-278-6501 or contact us online.